A fast reply to a lead
Speed wins: reply in minutes while the client is still here.
An enquiry that waits half a day usually goes to the competitor who replied within the hour. For a small business that is direct loss, not a statistic.
Forward the incoming enquiry or describe the request. Hermes suggests what to clarify and drafts a reply in your tone. You check and send.
Forward each new enquiry and reply within the hour.