People hear about you, no agency needed

The best content for a small business is concrete work: what you made, for whom, how it turned out. But by the end of the week the detail is hard to recall and you never get to it.

Tell Hermes about an interesting order this week. She suggests how to anonymise the client and assembles the post: the task, what you did, the result, where to start for those who need the same.

A review is the best proof for a new client. But asking feels awkward, and when a client writes something kind in a chat, the moment just passes.

When a client praises you in a message, forward it to Hermes. She drafts a question for a fuller review or formats what is already written for your site or social.

Your base of regulars is a sleeping asset. One message with a reason once a month keeps you in view, and some recipients remember you exactly when they need a new order.

Hermes knows your clients and what you have on now. She suggests a theme and writes a short message: one reason, one offer, one step.