Your work becomes content

A consultant's best content is not theory but real situations. But by the end of the week it is hard to recall what is worth telling, and you never get to it.

Tell the assistant about a task you solved this week. She suggests how to anonymise the detail and assembles the post: the problem, what you did, the outcome, the takeaway.

A case study convinces more than any service description. But writing one takes time, and the fear of breaking a confidentiality agreement means cases get put off forever.

Hermes remembers the course of the project and helps assemble a case in a before, did, after structure, anonymising the client so the numbers stay and the recognisability goes.

Your base of clients and contacts is a sleeping asset. One short, useful note a month keeps you in view, and some recipients remember you exactly when they need help.

Hermes knows what you worked on and what your clients care about. She suggests a theme and assembles a short note: one thought, one example, one next step.